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For the Golfer who has it all now they can have RFID Radio Frequency Identification GPS Global Positioning System Golf Balls? Wow, if that sounds really high-tech, well it is because now you can hit your golf ball and know the exact distance it has traveled and in the future as there are more RFID enabled golf courses you can watch it all in real-time on your PDA wireless device which will keep score, suggest which club to use, interface with surface wind reading and do just about everything but make the shot for you?

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If you are a golf enthusiast, you are no doubt a perpetual shopper of the best golf equipment that your money can buy. After all, the best golf equipment will also equal the best game, right? And with the best game on your hands, you are sure to enjoy your time on the golf course more.

Buying the best golf equipment, however, can be difficult if you are a young, beginning enthusiast; if you are a golf enthusiast on a tight budget; or if you are playing golf in an area or country where there are few major shopping districts with even fewer shops exclusively catering to your golf needs. To counter these problems, you will need to know where to

get the best bargains on the best golf equipment. You will also need to know what the best golf equipment is, and what the pros recommend you should use without splurging or tearing your wallet apart.

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Rifling through the pages of the latest Golfsmith, Edwin Watts, or TGW catalog, it’s hard not to dream about walking up to the first tee box and drawing a fancy new driver from your bag. For many golfers, however, the prices of these costly new toys is simply too prohibitive. Take for example the new TaylorMade R5 Dual driver, which not only comes with “dual launch control ports,” but includes a price tag of nearly $600 as well.

There is a more budget-friendly alternative, however. For some, it may seem like the golf world’s equivalent of a shady character peddling imitation watches on the side of the street. However, the world of “knock-off” golf clubs has moved from weekend duffers assembling

clubs in their basements to big business. Thanks to retailers who specialize in these clubs, the more politically correct title of “clone clubs” has been adopted as well.

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Buying a set of clubs is like taking a shot in the dark even if you are a professional golfer, let alone the beginners. Golfers are a brand conscious society and choosing from Yones, Taylor made, Titleist, Adams, Callaway, Wilson, Spaulding, King Cobra, Ping or Mizuno becomes a little difficult and confusing.

Most golfers tend to buy what the others are buying. Buying a set of golf clubs is a little technical, and you should always buy them on their merits and suitability, rather than copying someone else’s purchase.

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Has Your Company Created “The Tiger Effect”? Stephen Long, PhD

You ve spent millions of dollars on training, and what do you have to show for it? Training programs are the first to be cut during lean times, and I m not here to argue that they shouldn t. Most training programs lack sufficient evaluation and have an inconsequential impact on the bottom line. In the 90s, training went from a perk to an entitlement. Employees expect to be continually educated without being held responsible to apply information in a manner that creates profit. What s worse is that many employees leave after you ve educated them. Why should you continue to educate your competition’s workforce?

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